EDEKA DIGITAL
APP / DESIGNSYSTEM / GAMIFICATION
Sector: Retail
Client: EDEKA DIGITAL, Hamburg - Germany
Role: Digital Art Director
Silke Sonnenberg
Year: 2022 - 2026
VISIT: edeka.de
Led design across EDEKA's native app ecosystem (iOS/Android) and connected digital touchpoints, meeting WCAG AA accessibility standards.
/ App & Engagement: Directed the design of "Challenges," a new gamification feature, and the end-to-end UI for the EDEKA x RTL+ cooperation, now live as a core engagement mechanism.
/ Designed the Smartshopper tablet interface and PSA handscanner UI for in-store use
/ Process: Coordinated cross-functional work between product, marketing and development, established and refined design guidelines with the agencies for the EDEKA website, newsletter, etc., contributed as art direction lead in agency workshops, and led design QA through implementation.
/ Result: replaced an unstructured collection of files and assets with a unified design system now governing app, connected touchpoints and hardware, establishing consistent branding across all channels.
For more details on the brand and digital projects I’ve contributed to, feel free to reach out directly.
EDEKA is one of the largest retail companies in Germany. With over 11,000 stores, EDEKA offers a wide selection of groceries and other daily essentials. The company emphasizes quality, regional products, and sustainability.
/ App & Engagement: Directed the design of "Challenges," a new gamification feature, and the end-to-end UI for the EDEKA x RTL+ cooperation, now live as a core engagement mechanism.
/ Designed the Smartshopper tablet interface and PSA handscanner UI for in-store use
/ Process: Coordinated cross-functional work between product, marketing and development, established and refined design guidelines with the agencies for the EDEKA website, newsletter, etc., contributed as art direction lead in agency workshops, and led design QA through implementation.
/ Result: replaced an unstructured collection of files and assets with a unified design system now governing app, connected touchpoints and hardware, establishing consistent branding across all channels.
For more details on the brand and digital projects I’ve contributed to, feel free to reach out directly.
EDEKA is one of the largest retail companies in Germany. With over 11,000 stores, EDEKA offers a wide selection of groceries and other daily essentials. The company emphasizes quality, regional products, and sustainability.
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