KWS EMPLOYEE MAGAZINE

PITCH




Project


Defining a cross media concept for international internal communications at KWS and developing a concept for a digital employee magazine.

The aim of the employee magazine is to provide employees with in-depth information about the company's strategy, projects, events and developments in order to strengthen their motivation and identification with KWS. The KWS Group now employs more than 5,000 people in 70 countries. The workforce is very heterogeneous and ranges from field workers to molecular geneticists.

KWS is one of the world's leading plant breeding companies. It was founded in 1856 in Klein Wanzleben in the Magdeburger Börde region of Germany. The origins of KWS lie in agriculture and for more than 160 years the company has seen itself as a partner at eye level with our customers, the farmers.




Sector: Agriculture/ Biotechnology
Agency: C3, Hamburg
Client: KWS Saat

Role: UX/UI Design, Silke Sonnenberg
Year: 2019



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