MAN TRUCK & BUS

PITCH
















Project


Review of the current corporate design guidelines on topicality, meaningfulness and completeness.
Development of uniform and cross-media standards that are supposed to create a consistent brand experience across all touch points; ensuring the appearance in the field of digital / electronic media as well as across all touch points. Creation of app design guidelines that ideally reflect the brand experience.

MAN Truck & Bus AG is the largest company of the MAN Group and one of the leading international suppliers of commercial vehicles and vehicle transport solutions, headquartered in Munich.


Sector: Automotive
Agency: wirDesign, Braunschweig
Client: MAN Truck & Bus AG, München

Role: UX/UI Design, Silke Sonnenberg
Year: 2018


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