budni DIGITAL

Redesign budni App & web

Led the strategic redesign of the budni mobile app and website, modernizing the digital brand experience and standardizing UI across customer journeys.

/ Set up the design system and UI standardization, developed moodboards and visual style direction, integrated a "Bonuspunkte" gamification feature, and optimized core features including shopping list, product range navigation and loyalty card.
/ Reviewed UX/UI delivered by the external development agency, providing client-side feedback and design QA and owned UI documentation and developer handoff.
/ Result: consistent UI standard shipped across app and web, meeting WCAG AA accessibility compliance.

For more detailed insights into the project, feel free to send me a message.

Budnikowsky is a popular retail company in Hamburg, Germany, known for its chain of drugstores. Founded in 1912, it offers a wide range of products including cosmetics, personal care items, and household goods. Budnikowsky is known for its customer service and high-quality products, and has multiple stores across Hamburg.

VISIT: budni.de